1. Geotargeting - SEOs today need tools for geotargeting a Web site that help them overcome localization. Geotargeting refers to optimizing a site for local search so that it’s included in search results when users in a specific geographic location query its keywords. Localization is the norm now; you don’t even have to be signed in to Google to observe local search in action. If you query [drug rehab], for example, Google delivers local drug rehabilitation services within your geographic area. So if you’re trying to optimize a drug rehab Web site for a particular market area, how would you know whether the site is ranking in local searches without buying a plane ticket and going there yourself? You’d need a tool that lets you run a proxy search, so that no matter where you’re physically located, you can search as if you are in some other specified place. With a proxy search tool, you could be in California and run a search from Philadelphia, or even from another country like New Zealand or Peru.
2. Search engine choice - Google dominates the search market in the U.S., so SEOs typically focus their efforts on optimizing domestic Web sites for Google. But Google isn’t the only game in town. Especially when serving international clients, optimizing for the appropriate search engine, the one that’s most popular with the target audience, is critical. And there are literally hundreds of reputable search engines around the globe. Busy SEOs could use a way to switch from one engine to another efficiently, without having to navigate to separate URLs and open new tabs each time.
3. Browser/platform independence - Most of the plug-ins and other applications designed for search engine optimization are built for the Mozilla Firefox browser. But that creates an obstacle when you’re working with clients who only use Microsoft Internet Explorer. It’s difficult to show them your findings if they can’t see what you see. SEOs today need the flexibility of working in either Firefox or IE. For that matter, they need platform independence, too: the ideal tool should work just as well on a Macintosh computer as on a PC.
4. Multi-language capability - Can your SEO tools produce reports in any language other than English? Probably not. But as Internet marketing becomes increasingly globalized, the need for multi-language support grows. Imagine using a tool that could present its interface in the language the user’s computer was set to by default. The language barrier would be gone, and anyone could use it. The ideal SEO tool would also output reports in multiple languages. You could run a report and view it in English while your client in Argentina viewed the same report in Spanish, and their business partner in Japan could be on the same phone call viewing it in Japanese.
5. On-page convenience - SEOs today are constantly juggling tasks. When they’re not tweaking Web pages directly, they’re running reports, viewing reports, building spreadsheets, reading RSS feeds, researching the latest developments, keeping up with social media buzz, posting tweets and comments, and more. One thing that helps their productivity is having their SEO tools and statistics at their fingertips while they work. As they run searches, it is helpful to see keyword statistics such as daily activity, demographics and cost per click right there, without leaving the search engine results page. Viewed results should present PageRank values, backlink counts, and other actionable data at a glance. As they move from Web page to Web page, site data should display in the browser, so they don’t have to go someplace else to find it.
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thanks for great information ... i m working in WebSite Maker| Online Promotion Company| Website Designing company
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