The most overused business words of 2013

As the year comes to an end, let us review the most overused business words of 2013. You might have been using these words without realizing it!

Here's an article from Business Etc. 

MOVING FORWARD, WE plan to utilise robust social media content, big data, and the cloud to literally provide transparency and seamlessly impact sustainability.

Sound familiar? How many of the year’s most popular business words can you use in a sentence?

The hottest business words of 2013 are in, and they’re overwhelmingly about the Internet. ”Content” far and away tops the list, followed by “social media.” “The cloud,” “big data,” and “ping” also made the cut.

We reached out to the Global Language Monitor, which publishes an annual list of the year’s top English words, to compile a ranking of the most popular business terms.

The GLM’s ranking is based on how many times the word was used, analysing billions of pages on the Internet, social media, blogs, and the top 275,000 print and electronic global media sources. To be considered for the list, terms needed at least 25,000 citations across the world.

Here are the year’s most overused business words:

• Content
•  Social media
• Sustainability
• Transparency
• Literally
• Guru
• Utilize/utilise
• Robust
• Ping
• Big data
• Nouns used as verbs (to concept, to ballpark, to impact)
• Seamless
• Moving forward
• The cloud
• Offline

- Alison Griswold

Source: Business Etc.

Eastvantage | IT Outsourcing | Offshoring Services

For business inquiries email info@eastvantage.com

Factors to Consider When Choosing an Outsourcing Destination

Thinking of finally improving your business by taking advantage of the benefits of outsourcing?  It is an attractive strategy for businesses but it is not an easy process. Outsourcing will require a great deal of decision making and thorough planning. Aside from costs, there are three other factors that you should consider before sealing the deal with your chosen outsourcing company.

1. Quality of Service

Quality is probably the next big thing to consider after costs. As they say, you get what you pay for. The cost may be cheap but quality should not be sacrificed. The decision in this case may be influenced by choosing which tasks to outsource. If an outsourcing company has an abundance of skilled workers in a field that your company lacks, might as well grab the deal for that task.

2. Communication and Culture

This factor can be a big deal breaker in choosing your outsourcing partner. Not only does this mean their ability to speak English, but also how the culture can affect the client- provider relationship. Nobody wants to offend anyone specially in the business world. When it comes to difference in language make sure your documents instructions, and even manuals come in clear and easy to understand. Information can easily get lost in translation and that can pose a serious problem in the entire workflow.

3. Company Dynamics

Look around. Do the employees look happy to be working in the outsourcing company? The air may be filled with negative vibes and that can be a red flag. A good company has excellent teamwork, employees who smile and a leader who motivates his team.

Be sure to get feedback from other clients the company has worked with, if possible. Things may look bright and cheery on the outside but there may be hidden skeletons somewhere. Outsourcing is an investment as well so better be sure to put your money on the best possible business partner.

Outsourcing solves the need to control and reduce cost. When carried out properly and done with the right outsourcing company, your business will reap the benefits greatly. Look at the top countries for outsourcing and weigh the pros and cons before signing the deal. Find the right people to deliver real solutions to help you grow your business.

Eastvantage | IT Outsourcing | Offshoring Services

For business inquiries email info@eastvantage.com

How To Increase Facebook Reach & Engagement

Below are tips quoted from SMXblog post.

In essence, effective Facebook marketing requires close attention to data and analytics, but also a diligent focus on reaching fans through authentic, relevant content of value. 

1. Statistical takeaways from Tami Dalley, Sr. Director of Analytics and Insight for theSalesforce Marketing Cloud 

• Be active on the weekend. Interaction rates peak on Saturday and Sunday – the same time when posts from brands are less frequent. If you don’t want to work on the weekend, use one of the available tools to preschedule posts.
• Time content for when fans are more likely to see it. Higher interaction rates occur from 8pm to 7am, not during the work day.  Note: Be aware, however, that the best day and time interaction rates can differ by industry.
• Posting 1-2 times a day (not more) creates a 19% higher interaction rate. But posting more than 7 times a week creates a 25% decrease in interaction rate. So what should you do? Identify the days of the week where you get the highest interaction and focus on those days.
• Be concise! Posts with 80 characters or less have a 23% higher interaction rate. 
• Use clear calls to action. For example: “share this” or “like this”. Posts with clear calls to action have a 48% higher interaction rate.
• Visual content increases interaction rates. Surprisingly photos receive higher interaction rates than videos.
• Tweak the words on your post according to your goals.
• Inquire! Questions can drive a 92% higher comment rate. Also use “caption this” and “fill in the blank” posts do drive commenting.
• Use short - but real - URLs (like bingads.com/advertise) to ensure greater click-though. They drive higher interaction than shortened bit.ly URLs that don’t reveal context.
• Emoticons attract.  Research shows emoticons drive a 52% higher interaction rate- as long as you don’t over do it. There’s even data about which emoticon is most effective (see photo below)

2. Content promotion and management tips from Annalise Kaylor, Director of Social Media at Intrapromote

• Don’t compare yourself to others (too much). The activities of your competitors isn’t always relevant to you in the social media universe.  For example, most of us aren’t directly competing with other companies on Facebook as much as with the varied content in your fans’ friend feed. Comparing your engagement to that of other brands is overrated.
• Provide value!  Ask yourself how your customer wants to interact with you and what they are interested in knowing now. Tell a relevant story and don’t try to game the Facebook algorithm. If you provide value to your fans, the algorithm will “like” you.
• Twitter is public, Facebook is personal.  Aggressively selling will turn views away, who don’t hesitate to “unlike” you or (at best), hide your updates. Facebook is a personal space you don’t want to intrude upon. Remember, “if you want to sit between my grandma and my best friend then provide value to me.”

Source: bing Ads Community Blogs and Forums

Eastvantage | IT Offshoring | Outsourcing Company

For business inquiries email info@eastvantage.com